Membership benefits


Gain exclusive access to a range of buyers through the online directory and 'meet the buyer' events.


Improve your chances of winning work by accessing specialist resources and support.


Connect into a network of like-minded businesses through the online platform and events.

Why you should join Amotai

Amotai provides Māori and Pasifika businesses with connections to Clients and Buyers who recognise the added social value buying from Māori and Pasifika businesses can create in our communities.

They want to buy from Amotai suppliers. Amotai gives your business a stage, with a captured audience. Amotai will also connect you with the necessary support so you’re able to maximise on sales opportunities, when they arise. Amotai does not win you the work, you do, through your products, pitch, pricing, compliance and ability to provide a high quality service.

Amotai benefits

It is free for Māori and/or Pasifika owned businesses to register with Amotai.

By becoming a Amotai supplier member you are able to:

  • gain access to a large range of clients and buyers
  • improve your chances of winning work
  • connect into a network of like-minded businesses
  • get support to grow your business and be successful
  • access tendering and procurement specialist videos
  • access the Amota database of other Māori and/or Pasifika owned businesses
  • be invited to exclusive supplier briefings
  • be invited to exclusive Buyer events
  • be part of the movement of creating a more inclusive and prosperous Aotearoa

Membership FAQs

Amotai verifies that supplier members meet the below criteria.

Māori or/and Pasifika-owned business are defined as enterprises where:

* Partnerships: at least 50% of each class of partnership interest is owned by Māori and/or Pasifika person(s) and such ownership must be reflected in the partnership agreement; or

* Corporations/companies: Māori and/or Pasifika person(s) own at least 50% of each class of ordinary voting shares issued and at least 50% of each class of all other shares issued; or

* Trusts: at least 50% of owner(s) of securities or assets held in trust are Māori and/or Pasifika person(s); or

* Sole proprietorship/trader: 100% ownership by a Māori and/or Pasifika person.

Māori are defined as people with Māori whakapapa and who identify as Māori.

Pasifika peoples are people with whakapapa to, and identify as decendents of the indigenous Pacific ethnic groups of Sāmoa, Cook Islands, Tonga, Niue, Fiji, Tokelau, Tuvalu, Kiribati, Papua New Guinea, Vanuatu, Solomon Islands and the small island states of Micronesia.

Yes. Your company details will be viewable by Buyer Members and other Supplier Businesses.
These details include company name, contact details, levels of insurance, health and safety prequalification and services offered. You will be able to edit your own profile before it is published to the register.

Amotai verifies that businesses meet the criteria of being Māori and/or Pasifika-owned business.
We also ask the businesses to provide information on insurances and health and safety prequalification where relevant. This information is published on the register, but Amotai makes no guarantees about this information.

To qualify, your businesses must have at least 50% ownership by someone who identifies as Māori and/or Pasifika, or hold 100% ownership if you are a sole trader.

Yes, your business can be based anywhere within Aotearoa. We register Māori and Pasifika-owned businesses that sell goods, services and works to other businesses and organisations from across Aotearoa.

No. Firstly, you need to sell goods, services and works that Buyer Members want. Secondly, you will still need to be competitive on price and meet other requirements such as quality, health and safety, methodology, compliance etc. Amotai creates a platform for buyers to find and connect with Māori and Pasifika businesses that meet these needs.

No, it is free for Māori and Pasifika-owned businesses to join.

You can contact us at for assistance.

B2B, or business-to-business, is where the transaction is between businesses, rather than with individual consumers.

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