Membership benefits


Gain exclusive access to a range of buyers through the online directory and 'meet the buyer' events.


Improve your chances of winning work by accessing specialist resources and support.


Connect into a network of like-minded businesses through the online platform and events.

The application process

To become an Amotai registered business, you need to complete the online registration. In order to begin the process, you will need key business information like: company number, tax number, insurance certificates.

Once you have applied, our team will review all your details and will be in touch if any additional information is required to verify the ownership of your business.

This process usually takes one week. Once you have been verified, you will be notified and your business profile will be published to the online directory for Buyers and other Amotai registered Supplier Businesses to see.

Free Registrations

It is free for Māori and/or Pasifika owned businesses to register with Amotai.

Membership FAQs

Amotai verifies that supplier members meet the below criteria.

Māori or/and Pasifika-owned business are defined as enterprises where:

* Partnerships: at least 50% of each class of partnership interest is owned by Māori and/or Pasifika person(s) and such ownership must be reflected in the partnership agreement; or

* Corporations/companies: Māori and/or Pasifika person(s) own at least 50% of each class of ordinary voting shares issued and at least 50% of each class of all other shares issued; or

* Trusts: at least 50% of owner(s) of securities or assets held in trust are Māori and/or Pasifika person(s); or

* Sole proprietorship/trader: 100% ownership by a Māori and/or Pasifika person.

Māori are defined as people with Māori whakapapa and who identify as Māori.

Pasifika peoples are people with whakapapa to, and identify as decendents of the indigenous Pacific ethnic groups of Sāmoa, Cook Islands, Tonga, Niue, Fiji, Tokelau, Tuvalu, Kiribati, Papua New Guinea, Vanuatu, Solomon Islands and the small island states of Micronesia.

Yes. Your company details will be viewable by Buyer Members and other Supplier Businesses.
These details include company name, contact details, levels of insurance, health and safety prequalification and services offered. You will be able to edit your own profile before it is published to the register.

Amotai verifies that businesses meet the criteria of being Māori and/or Pasifika-owned business.
We also ask the businesses to provide information on insurances and health and safety prequalification where relevant. This information is published on the register, but Amotai makes no guarantees about this information.

To qualify, your businesses must have at least 50% ownership by someone who identifies as Māori and/or Pasifika, or hold 100% ownership if you are a sole trader.
You can find more information about Māori and/or Pasifika ownership here.

Yes, your business can be based anywhere within Aotearoa. We register Māori and Pasifika-owned businesses that sell goods, services and works to other businesses and organisations from across Aotearoa.

No. Firstly, you need to sell goods, services and works that Buyer Members want. Secondly, you will still need to be competitive on price and meet other requirements such as quality, health and safety, methodology, compliance etc. Amotai creates a platform for buyers to find and connect with Māori and Pasifika businesses that meet these needs.

No, it is free for Māori and Pasifika-owned businesses to join.

You can contact us at for assistance.

B2B, or business-to-business, is where the transaction is between businesses, rather than with individual consumers.

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