How Amotai can benefit you


Become a member as a buyer and gain access to our directory of businesses and support to be a world-class supplier diversity champion.

Māori and Pasifika businesses

Register your Māori or Pasifika-owned business and get listed in our directory. It's free to register. Join Amotai now!

Connecting Buyers with Māori and Pasifika-owned businesses

Amotai is Aotearoa's Supplier Diversity Intermediary.

Amotai provides Māori and Pasifika businesses with connections to Buyers who recognise the added social value buying from Māori and Pasifika businesses can create in our communities.

This practice, commonly known as supplier diversity and development, is a dynamic and evolving discipline.

What is supplier diversity?

Supplier diversity is a strategic and intentional business process that proactively engages, supports and enables businesses owned by Indigenous peoples, minority groups, women and social enterprises to be engaged in busines-to-business (B2B) supply chains.
Its aim is to level the playing field, so these businesses have fairer access to customers and markets.

Database of Māori and Pasifika businesses

Amotai has a growing database of Māori and Pasifika-owned businesses across Aotearoa. All of the businesses have met the criteria of being (at least) 50% owned by Māori and/or Pasifika-owned.

Amotai buyers are able to use the database to connect with Māori and Pasifika-owned businesses and businesses can see buyers that are wanting to purchase goods, services and works from Māori and Pasifika-owned businesses.

Supplier Diversity Essentials

Supplier diversity is a growing practice in Aotearoa. Get ahead of the curve and increase your knowledge of social procurement and supplier diversity!

Supplier Diversity Essentials is an online course designed to take you through a step-by-step guide of supplier diversity and how to embed this practice within your organisation. This course should give a greater appreciation of what it takes to embed supplier diversity and a very solid foundational knowledge of the practice.


How it works


Businesses apply

Māori and/or Pasifika-owned businesses contact us or are referred by others, to join Amotai


We vet applicants

After completing the initial registration form, we get in touch with the business to confirm they are Māori and/or Pasifika-owned*, ensure they meet any other criteria and to get a greater understanding of their business and what they do.

*We check to ensure that the businesses are genuinely Māori and/or Pasifika owned. It is the responsibility of the buyer to ensure due diligence requirements are met.

We update our database

After this process, we publish the business’ details creating a single, accessible portal for buyers to connect with Māori and Pasifika-owned businesses. Registration is free


Buyers get access

Buyers who join Amotai as a member have access to information about, and facilitation to registered Māori and/or Pasifika-owned businesses. Depending on membership level some buyer members will also get special access to events, resources and one-to-one advice and support on supplier diversity and development.

Don’t just take our word for it

Warner Cowin, Founder and CEO of Height

"Amotai has been instrumental in our journey for learning, networking with other Māori and Pasifika businesses and, importantly, opening doors to opportunities in the government sector. If you are a Māori or Pasifika business wanting to meet like-minded people, in a safe whānau-type environment, while at the same time grow and scale your business, this is where you need to be!"

Lance Tippett, Director of Tippett Electrical

“Amotai have helped tremendously with warm introductions in to government and local council procurement and improving the social and economic well-being of Maori and Pasifika communities. Furthermore, Amotai has helped our business network with other like-minded Maori and Pasifika owned businesses. These valuable connections have enabled us to work with one another to create unique offerings to suppliers and leverage each other’s skill set and experience to deliver market leading solutions. We are all in this together!”

Courtenay Hurt-Suwan, Managing Director, Social Labour Supply

"Amotai have been an incredible support for Social Labour Supply in more ways than one. From networking workshops, connecting us to the right business opportunities all wrapped up with authentic manaaki. Amotai has supported the sustainable growth of our company now and into the future. To all our Māori and Pasifika businesses wanting support, contact the team at Amotai!"