How Amotai can benefit you


Become a member as a buyer and gain access to our directory of businesses and support to be a world-class supplier diversity champion.

About buyers >>
Māori and Pasifika businesses

Register your Māori or Pasifika-owned business and get listed in our directory. It's free to register. Join Amotai now!

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What is supplier diversity?

Supplier diversity is a strategic and intentional business process that proactively engages, supports and enables businesses owned by Indigenous peoples, minority groups, women and social enterprises to be engaged in busines-to-business (B2B) supply chains.
Its aim is to level the playing field, so these businesses have fairer access to customers and markets.

How it works


Businesses apply

Māori and/or Pasifika-owned businesses contact us or are referred by others, to join Amotai


We vet applicants

After completing the initial registration form, we get in touch with the business to confirm they are Māori and/or Pasifika-owned*, ensure they meet any other criteria and to get a greater understanding of their business and what they do.

*We check to ensure that the businesses are genuinely Māori and/or Pasifika owned. It is the responsibility of the buyer to ensure due diligence requirements are met.

We update our database

After this process, we publish the business’ details creating a single, accessible portal for buyers to connect with Māori and Pasifika-owned businesses. Registration is free


Buyers get access

Buyers who join Amotai as a member have access to information about, and facilitation to registered Māori and/or Pasifika-owned businesses. Depending on membership level some buyer members will also get special access to events, resources and one-to-one advice and support on supplier diversity and development.

Don’t just take our word for it

Nathan Te Miha, Director, ICONIQ Group Ltd

"Being given an opportunity, allows you to create a vision. Amotai opens the door to enable you to making it a reality. Iconiq Group Ltd was introduced to Amotai via co-lead, Alex Hawea. Knowing that both Amotai and Iconiq Group shared the same values, especially for our people, allowed our relationship to succeed. As our one year anniversary with Amotai approaches, we can only be grateful for the doors they have opened."

Warner Cowin, Founder and CEO of Height

"Amotai has been instrumental in our journey for learning, networking with other Māori and Pasifika businesses and, importantly, opening doors to opportunities in the government sector. If you are a Māori or Pasifika business wanting to meet like-minded people, in a safe whānau-type environment, while at the same time grow and scale your business, this is where you need to be!"

Courtenay Hurt-Suwan, Managing Director, Social Labour Supply

"Amotai have been an incredible support for Social Labour Supply in more ways than one. From networking workshops, connecting us to the right business opportunities all wrapped up with authentic manaaki. Amotai has supported the sustainable growth of our company now and into the future. To all our Māori and Pasifika businesses wanting support, contact the team at Amotai!"