He Moemoeā / Vision

Moemoeā / Vision

Building sustainable wealth for Māori and Pasifika.

Whakatakanga / Mission

Unlocking opportunities for Māori and Pasifika businesses through supplier diversity.

Wawata / Ambition

To significantly increase total contract value (revenue) for Amotai businesses year on year.

What we do

Amotai is Aotearoa's supplier diversity intermediary tasked with connecting Māori and Pasifika-owned businesses with buyers wanting to purchase goods, services and works.

Amotai verifies Māori and Pasifika-owned businesses and holds a national database of Māori and Pasifika-owned businesses that are ready for work.

Amotai also provides practical advice and support to Buyer members so they can successfully engage with more Māori and Pasifika-owned businesses. This practice, commonly known as supplier diversity and development, is a dynamic and evolving discipline.

Our name

Amotai is the swell in the tide; a tide that can carry all waka to new horizons. It shows the growth from our former name, He Waka Eke Noa, which was derived from a Māori whakataukī (proverb) translating as 'the canoe we are all in, without exception'.

Our name is inspired by the innovation, bravery, fortitude and exceptional navigational expertise our ancestors had in traversing Te Moana nui a Kiwa, the great Pacific Ocean.

The amotai swell could be navigated day or night, in both fine and cloudy weather. Today, that sybolism sets us in good stead for creating a sustainable pipeline of opportunities to enable the growth of Māori and Pasifika-owned businesses.

Centre of excellence in supplier diversity

Amotai is the centre of excellence for social procurement and supplier diversity in Aotearoa.

We are connected to Supplier Diversity Intermediaries globally and share international best practice in supplier diversity. Amotai have had the privilege of taking on the learnings of our tuakana in Australia, Supply Nation.

Amotai also provides advice and practical evidence of supplier diversity in action to Governement to inform policy.

Our values


We build impactful relationships based on trust, integrity and inclusion.

Mana motuhake

We courageously advocate for a fair, just and equitable economy.

Active generosity and support

We uphold the mana of all people in the way we care, respect and support each other.


We challenge the status quo in the pursuit of excellence.

Aotearoa landscape

Here in Aotearoa, our experience is that Māori and Pasifika businesses are the untapped change agents in creating a more inclusive, and more sustainable, New Zealand economy. Entrepreneurship is one of the main ways Māori and Pasifika can build wealth for their families and communities, and the businesses we work with employ proportionately more Māori and Pasifika peoples than other businesses.

Our Partners

Thank you for the ongoing support of our funders and partners. Our funders have been pivotal in growing supplier diversity in Aotearoa and share our vision of seeing shared prosperity in our country. Ngā mihi nui kia koutou.

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